FISCAL YEAR 2009: Fissler continues to grow with "Made in Germany"

+++ Successful product offensive +++ Growth "Made in Germany" +++ Brisk business in Germany and Asia +++

With annual sales of 167 million euros, Fissler ended fiscal year 2009 with a sales increase of about 3 percent over the prior year. Of the total sales, 37 percent were generated in Germany and 63 percent internationally. Key growth markets included Germany - especially among specialty retailers - at 3.3 percent and the Asian companies in various countries, with over 16 percent. The family-owned company currently employs a workforce of 721 worldwide.

Stable through the crisis
"We are quite satisfied with our 2009 sales and return", states the new Managing Director, Markus H. Kepka. New "Made in Germany" products provided a powerful impetus. Fissler brought new pressure cooker and knife lines onto the market in 2009. This enabled the company to counteract the weak economic situation in many important markets. As a result, Fissler has now shown growth seven years in a row.

Fissler stresses consistent product and brand management. "It is also important in times of crisis, and particularly then, to maintain the core identity of the brand and its values. Consistency is the basis for long-term success", is the creed of Fissler's Managing Director.

Launching new products energizes business
"The introduction of three new knife lines led to further growth in our kitchen accessories segment, and the lively start achieved by the new pressure cooker generation justified our substantial investments. This encourages us to continue with our product offensive", explains Markus Kepka. Both new additions have already been awarded numerous design and consumer prizes.
Now, in the year marking the 165th anniversary of the family company, Fissler is extending its pressure cooker range. It is also launching the arcana® cast iron cookware line, designed for classic, traditional cooking, at Ambiente.

Wide-ranging cooking expertise
The ongoing development and expansion of the Fissler product range - through the addition of new product innovations and materials - is consistent with the company's creed of offering the right cookware to every cook for every purpose. The Fissler portfolio includes the perfect product for every use: from preparing the ingredients to cooking and roasting in all possible variations, for fast, healthy, sophisticated or traditional cooking.

Looking forward to the new year
In the 165th year of its existence, the family company still remains true to its founder's philosophy, with a product policy dedicated to quality and innovation. According to Markus Kepka, "our goal was, and continues to be, to have products that are a step ahead of the competition." This objective applies not only to the appearance and functional features of the products, but also to the development of international business, comprehensive customer service, and professional training and schooling of employees all over the world. "Professional and amateur cooks everywhere can be certain that we at Fissler will continue to do everything we can to meet the highest standards of design, quality, and user-friendliness. This is our promise", emphasizes Markus Kepka.


About Fissler
Fissler GmbH has stood for high-quality cookware for decades. The company has been granted more than 200 patents and utility models in the past 50 years alone. The German family enterprise was founded in 1845 in Idar-Oberstein by Carl Philipp Fissler. Today the brand stands for cooking with pleasure and passion and is one of the world’s leading brands for high-quality cookware. The family enterprise employs a workforce of over 700. Fissler premium products are "Made in Germany" and distributed in more than 70 countries.


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